Branded Voice Experiences
Improve customer experience and differentiate
The voice technology opportunity
Voice-assistant technology enables consumers to have a hands free and frictionless "always-on" voice interaction with the brands they love in the comfort of their own home.
The new opportunities for brands and consumers to connect using advancements in voice technology have not been seen since the invention of the smartphone. The time is now for advertisers and brands to trailblazer this new digital channel.
26%
Canadian adults owned
a smart speaker, Q1 2019
72%
Of smart speaker owners
use theirs as part of theirs daily routines
12%
Month on month increase of
smart speaker usage during Covid-19
*Source: Statista | Google | DAX
The evolution of consumer habits
From web commerce, to mobile commerce and now voice. The opportunity of embracing a new channel for engaging with consumers is here. The time to stake your claim
is now.
Web Commerce
Mobile Commerce
Voice
The branded voice user experience and Journey
Initiated at home:
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Consumer speaks activation phrase
Smart speaker begins brand experience
Smart speaker provides call to action at the end
Consumer can action on the call to action
Call to actions vary: Order now, order sample, learn more etc
It's time to have a conversation with your customer
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Branded voice content using Natural language processing technology (AI)
Intent recognition and sentiment analysis
Alexa & Google Assistant skill enabled
Available background imagery for screen based devices
In-depth reporting: activations, sessions, unique users, utterances and user path analysis
