Branded Voice Experiences

Improve customer experience  and differentiate

The voice technology opportunity

Voice-assistant technology enables consumers to have a hands free and frictionless "always-on" voice interaction with the brands they love in the comfort of their own home. 

The new opportunities for brands and consumers to connect using advancements in voice technology have not been seen since the invention of the smartphone. The time is now for advertisers and brands to trailblazer this new digital channel.

26%

Canadian adults owned

a smart speaker, Q1 2019

72%

Of smart speaker owners

use theirs as part of theirs daily routines

12%

Month on month increase of

smart speaker usage during Covid-19

*Source: Statista | Google | DAX

The evolution of consumer habits

From web commerce, to mobile commerce and now voice. The opportunity of embracing a new channel for engaging with consumers is here. The time to stake your claim is now.

The branded voice user experience and Journey

Initiated at home:

​

•Consumer speaks activation phrase
 

•Smart speaker begins brand experience

​

•Smart speaker provides call to action at the end

​

•Consumer can action on the call to action

​

•Call to actions vary: Order now, order sample, learn more etc

It's time to have a conversation with your customer

• Branded voice content using Natural language processing technology (AI)
   

• Intent recognition and sentiment analysis
   

• Alexa & Google Assistant skill enabled 
   

• Available background imagery for screen based devices
   

• In-depth reporting: activations, sessions, unique users, utterances and user path analysis