Digital Marketing Associate

Summary:

Digital Marketing Associate

APEX Mobile Media

Toronto, ON

 

Apex Mobile Media is one of Canada’s leading digital advertising companies. We are focused on exclusively partnering with the world’s leading digital ad technology companies across mobile, gaming, connected TV and location to deliver unparalleled end-to-end mobile marketing solutions for our clients.

 

Apex Mobile Media has offices in Vancouver, Montreal and Toronto. This role is based out of the Toronto Head office.

 

About the role:

APEX Mobile Media is currently seeking an experienced Digital Marketing Associate to join our growing marketing team. Reporting to the Marketing Director and part of the APEX team the candidate will have the opportunity to collaboratively shape the future of a leading mobile advertising company and help to continue establish its presences across all web and digital channels.

 

Roles and responsibilities:

The Digital Marketing Associate is responsible for digital marketing concepts, as well as the creation and execution of current marketing and advertising concepts that help to support the Marketing Managers strategy and marketing plan. The Digital Marketing Associate will manage tasks such as graphic, and video creations and materials, generate ideas for adverts and campaigns, create graphical website content, and design all other digital materials and marketing collateral. The role also entails:

 

  • Executing the company’s SEO strategy

  • Optimize content for search engines

  • Monitoring competitor online activities

  • Creating reports to measure the success of the company’s digital marketing initiatives

  • Researching the latest trends in search engine optimization, social media, and content marketing

  • Conducting keyword research to determine which words will attract specific demographics

  • Developing a company’s online advertising strategy based on budget, target demographic, and desired outcome

  • Helping to support the company’s online presence through graphics/video

  • Executing the digital marketing campaign by creating landing pages, pitching articles to blogs, and setting up search campaigns

  • Designing all other marketing collateral such as decks, PowerPoint, presentations, white papers, learning documents
     

 

 

 

Experience and background:

· 2-3 years of experience in a digital marketing role

· Experience with the creation and design of marketing collateral and graphics

· Knowledge of photoshop/illustrator/adobe suite

· Strong PowerPoint skills

· Skilled in WordPress/Wix/Web design environments

· Experience with SEO, and keyword search optimization

· Experience with the creation of video content

· Overall skills and experience in content marketing/creation of content for online use

· Must have high capacity and the ability to multi-task initiatives with strong attention to detail

· Strong organizational skills with the ability to prioritize and organize numerous demands with quick turnaround.

· Strong knowledge of marketing trends, platforms, design, and research

· Friendly and helpful manner, with excellent communication focused attitude

· Problem identifier and solver

 

Perks:

 

  • Competitive compensation package

  • Health/Vision/Dental

  • Extended holiday break and “skip days”

  • Office snacks and meals

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