Gamification Advertising
Access an untapped lucrative user base
Brand safe advertising with 100% visibility
More and more Canadians are identifying as gamers.
Despite the perceptions about this audience, gamers globally present a massive opportunity for brands to capitalize on through innovative monetization strategies targeting a highly engaged consumer group. Today, gamers continue to present a lucrative demographic that has yet to be reached by many brands.
For brands looking for an environment to advertise in that is brand safe, 100% visible, non-invasive and shown on premium titles; look no further. Gamification is the solution for you.
Canadians Like to Game
23M
The number of Canadians that are gaming
80%
Canadians that view gaming as mainstream entertainment
10H
Hours per week spent by Canadians on mobile games
*Essential facts about The Canadian video game industry - entertainment software association of Canada 2018
Gamification: A Diverse Opportunity For Brands
Gamification presents brands with intuitive targeting opportunities that put ads in front of an audience with lots of purchase influence than non-gamers.
>
>
>
23%
More likely than non-gamer to have purchase influence on friends, family, or colleagues
Females:
Most likely to influence people when it comes to dining out, groceries, and clothing
Males:
Most likely to influence people when it comes to tech, entertainment subscriptions, mobile services providers
*Unlocking the power of mobile gamers - NEWZOO
Gamers Are Receptive to Advertising
Gamers are more likely to purchase from brands that are tied to ads they like. They are also most likely to use ads as a way to keep up to date with products and services and tend to associate great advertising with high-quality brands.
>
>
>
50%
Mobile app users play games
50/50
gaming apps are evenly split between male and female users
Reach
Advertisers can use gaming apps to reach more consumers than
apps for video streaming, news, sports, and health.
*Unlocking the power of mobile gamers - NEWZOO
Exclusive Partners
Advertises Where Your Audience Is
APEX
7.5M
46%
EA players in Canada
The exclusive partnership with EA and Rovio in Canada enables APEX to put brands in front of Millions of Canadians with purchase influence and who are receptive to personalized and engaging advertising.
Playing video games on mobile
860K
Canadians playing Rovio titles
#1
Downloaded app of all time (Angry Birds)
*
-Essential facts about The Canadian video game industry - entertainment software association of Canada 2018
-EA Canada Audience Insights
Expansive and Rich Advertising
Gamification presents brands with a unique opportunity to reach a massive, diverse, and influential group of consumers. Brands that capitalize on this opportunity will be advertising to a group of Canadians that want to be engaged; delivering highly targeted brand experiences and capturing authentic attention in an environment where audiences are already spending most of their entertainment time.