Brand safe advertising with 100% visibility
More and more Canadians are identifying as gamers.
Despite the perceptions about this audience, gamers globally present a massive opportunity for brands to capitalize on through innovative monetization strategies targeting a highly engaged consumer group. Today, gamers continue to present a lucrative demographic that has yet to be reached by many brands.
For brands looking for an environment to advertise in that is brand safe, 100% visible, non-invasive and shown on premium titles; look no further. Gamification is the solution for you.
Gamification: A Diverse Opportunity For Brands
Gamification presents brands with intuitive targeting opportunities that put ads in front of an audience with lots of purchase influence than non-gamers.
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23%
More likely than non-gamer to have purchase influence on friends, family, or colleagues
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Females:
Most likely to influence people when it comes to dining out, groceries, and clothing
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Males:
Most likely to influence people when it comes to tech, entertainment subscriptions, mobile services providers
*Unlocking the power of mobile gamers - NEWZOO


Expansive and Rich Advertising
Gamification presents brands with a unique opportunity to reach a massive, diverse, and influential group of consumers. Brands that capitalize on this opportunity will be advertising to a group of Canadians that want to be engaged; delivering highly targeted brand experiences and capturing authentic attention in an environment where audiences are already spending most of their entertainment time.