Brand safe advertising with 100% visibility
More and more Canadians are identifying as gamers.
Despite the perceptions about this audience, gamers globally present a massive opportunity for brands to capitalize on through innovative monetization strategies targeting a highly engaged consumer group. Today, gamers continue to present a lucrative demographic that has yet to be reached by many brands.
For brands looking for an environment to advertise in that is brand safe, 100% visible, non-invasive and shown on premium titles; look no further. Gamification is the solution for you.
Gamification: A Diverse Opportunity For Brands
Gamification presents brands with intuitive targeting opportunities that put ads in front of an audience with lots of purchase influence than non-gamers.
More likely than non-gamer to have purchase influence on friends, family, or colleagues
Most likely to influence people when it comes to dining out, groceries, and clothing
Most likely to influence people when it comes to tech, entertainment subscriptions, mobile services providers
*Unlocking the power of mobile gamers - NEWZOO
Expansive and Rich Advertising
Gamification presents brands with a unique opportunity to reach a massive, diverse, and influential group of consumers. Brands that capitalize on this opportunity will be advertising to a group of Canadians that want to be engaged; delivering highly targeted brand experiences and capturing authentic attention in an environment where audiences are already spending most of their entertainment time.