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Audio ads - The Link between brand
and consumer

Drive engagement and ad recall with in-game audio advertising

Audio Ads As Part of Your Advertising Strategy

Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.

 

With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov)

Gamers are always listening

A recent study confirms that audio is the new strong trend in in-game advertising.

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86% reject full screen advertising during the game
 

67% generally prefer advertising formats that do not force the game to pause.
 

61% of players listen to music while gaming

In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions

 

With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.

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Reaching Canadians with In-game Audio Advertising

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20.4M

Mobile gamers

in Canada

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86 Mins

Daily time spent in

mobile gaming

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61%

Gamers playing with audio on

Click the image below to download our free info-sheet and learn more:

apex in-game audio ads

How we do it

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Brands provide creative 

assets to APEX for set up

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APEX hosts, sets up, and manages campaigns exclusively through our partnership with AUDIO MOB in Canada

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Campaigns are delivered to hundreds of millions of mobile gamers in Canada 

Targeting & Formats

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geography

region

city

postal code

age

gender

device

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make

carrier

operating system

language

content

rating

time of day

bandwidth

Full Gameplay Control

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Clickable

Mutable

Closable

Audio Drives Engagement & Ad-Recall

Click play and see how it works

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100%

of participants carried on playing the game while the audio ad played

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50%

of participants pressed

the banner

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100%

of participants noticed the banner and could recall the audio ad

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87.5%

of participants realised

they could press the banner

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*based on control tests​

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Mobile Phone

Start advertising with brand safe inventory using audio measurement 

Get in touch and learn more about in-game audio advertising and how it can help you better engage consumers on mobile without interruption. 

THANK YOU FOR YOUR REQUEST FOR MORE INFORMATION ABOUT IN-GAME AUDIO ADVERTISING. A REP WILL CONTACT YOU WITHIN THE NEXT 24 HOURS.