Audio ads - The Link between brand
and consumer
Drive engagement and ad recall with in-game audio advertising
Audio Ads As Part of Your Advertising Strategy
Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.
With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov)
Gamers are always listening
A recent study confirms that audio is the new strong trend in in-game advertising.
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86% reject full screen advertising during the game
67% generally prefer advertising formats that do not force the game to pause.
61% of players listen to music while gaming
In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions
With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.
Reaching Canadians with In-game Audio Advertising
20.4M
Mobile gamers
in Canada
86 Mins
Daily time spent in
mobile gaming
61%
Gamers playing with audio on
Click the image below to download our free info-sheet and learn more:
How we do it
Brands provide creative
assets to APEX for set up
+
APEX hosts, sets up, and manages campaigns exclusively through our partnership with AUDIO MOB in Canada
Campaigns are delivered to hundreds of millions of mobile gamers in Canada
Targeting & Formats
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geography
region
city
postal code
age
gender
device
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make
carrier
operating system
language
content
rating
time of day
bandwidth
Full Gameplay Control
Clickable
Mutable
Closable
Audio Drives Engagement & Ad-Recall
Click play and see how it works
100%
of participants carried on playing the game while the audio ad played
50%
of participants pressed
the banner
100%
of participants noticed the banner and could recall the audio ad
87.5%
of participants realised
they could press the banner
*based on control tests
Start advertising with brand safe inventory using audio measurement
Get in touch and learn more about in-game audio advertising and how it can help you better engage consumers on mobile without interruption.
THANK YOU FOR YOUR REQUEST FOR MORE INFORMATION ABOUT IN-GAME AUDIO ADVERTISING. A REP WILL CONTACT YOU WITHIN THE NEXT 24 HOURS.