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Audio ads - The Link between brand and consumer

Drive engagement and ad recall with in-game audio advertising

Audio Ads As Part of Your Advertising Strategy

Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.

 

With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).

 

Gamers are always listening

A recent study confirms that audio is the new strong trend in in-game advertising.

  • 86% reject full screen advertising during the game
     

  • 67% generally prefer advertising formats that do not force the game to pause.
     

  • 61% of players listen to music while gaming

 

In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions

 

With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.

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Reaching Canadians with In-game Audio Advertising

11.7M

86Mins

61%

Daily time spent in mobile gaming

Mobile gamers in Canada

Gamers playing with audio on

Click the image below to download our free info-sheet and learn more:

apex in-game audio ads

Audio Drives Engagement & Ad-Recall

100%

of participants carried on playing the game while the audio ad played

100%

of participants noticed the banner
and could recall the audio ad

87.5%

of participants realised

they could press the banner

Click play and see how it works

50%

of participants pressed the banner

*based on control tests​

How we do it

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Brands provide creative 

assets to APEX for set up

APEX hosts, sets up, and manages campaigns exclusively through our partnership with AUDIO MOB in Canada

Campaigns are delivered to hundreds of millions of mobile gamers in Canada 

Targeting & Formats
 

  • geography

  • region

  • city

  • postal code

  • age

  • gender

  • device

  • make

  • carrier

  • operating system

  • language

  • content

  • rating

  • time of day

  • bandwidth

Mobile Phone

Start advertising with brand safe inventory using audio measurement 

Get in touch and learn more about  
in-game audio advertising and how it can help you better engage
consumers on mobile without interruption. 

THANK YOU FOR YOUR REQUEST FOR MORE INFORMATION ABOUT IN-GAME AUDIO ADVERTISING. A REP WILL CONTACT YOU WITHIN THE NEXT 24 HOURS.