Audio ads - The Link between brand and consumer
Drive engagement and ad recall with in-game audio advertising
Audio Ads As Part of Your Advertising Strategy
Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.
With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).
Gamers are always listening
A recent study confirms that audio is the new strong trend in in-game advertising.
86% reject full screen advertising during the game
67% generally prefer advertising formats that do not force the game to pause.
61% of players listen to music while gaming
In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions
With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.
Audio Drives Engagement & Ad-Recall
of participants carried on playing the game while the audio ad played
of participants noticed the banner
and could recall the audio ad
of participants realised
they could press the banner
Click play and see how it works
of participants pressed the banner
*based on control tests
How we do it
Brands provide creative
assets to APEX for set up
APEX hosts, sets up, and manages campaigns exclusively through our partnership with AUDIO MOB in Canada
Campaigns are delivered to hundreds of millions of mobile gamers in Canada
Targeting & Formats
time of day
Start advertising with brand safe inventory using audio measurement
Get in touch and learn more about
in-game audio advertising and how it can help you better engage
consumers on mobile without interruption.
THANK YOU FOR YOUR REQUEST FOR MORE INFORMATION ABOUT IN-GAME AUDIO ADVERTISING. A REP WILL CONTACT YOU WITHIN THE NEXT 24 HOURS.