Audio Ads As Part of Your Advertising Strategy

Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.

With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).

Gamers are always listening

A recent study confirms that audio is the new strong trend in in-game advertising.

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• 86% reject full screen advertising during the game
   

• 67% generally prefer advertising formats that do not force the game to pause.
   

• 61% of players listen to music while gaming

In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions

With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.

How we do it

Brands provide creative 

assets to APEX for set up

APEX hosts, sets up, and manages campaigns exclusively through our partnership with AUDIO MOB in Canada

Campaigns are delivered to hundreds of millions of mobile gamers in Canada 

Targeting & Formats
 

• geography

• region

• city

• postal code

• age

• gender

• device

• make

• carrier

• operating system

• language

• content

• rating

• time of day

• bandwidth