The Importance of Location Accuracy in Mobile Advertising
Marketers using mobile technology to create engagement with consumers are doing so in an effort to connect with audiences in real time. Which is why all mobile ad campaigns are only as good as the location data driving them. Without accurate location intelligence, ads fail to perform and deliver results.
Many ads today continue to be driven by inaccurate location data. Currently, 60% – 70% of location data being used in mobile advertising is inaccurate, costing businesses millions of dollars in wasted advertising spend.
When it comes to creating engaging advertising, close enough is NOT good enough.
Not All Location Data Is The Same
Get to truly know your audience through accurate location data.
We help brands engage audiences in a timely and accurate manner by helping them deliver a personalized ad experience using the top dynamic sources for location data.
Only APEX Can Deliver Unmatched Campaign Execution, Delivery and Quality
99% consistent delivery rate
on monthly spend
20 Billion auction data points analyzed on a daily basis
24 HR turnaround time for campaign activation
Delivering Accuracy Through Our Exclusive Premium Location Data Partner
We’ve partnered with Thinknear, a division of Telenav, the pioneer of GPS navigation for mobile phones that continues to lead innovations in location-based services to deliver your ads to the right mobile audience.
APEX Delivers Relevant Creative, Quickly and Efficiently
Get your creative messaging across effectively using real actionable human behaviour and insights