Location Accuracy

Using the power of accurate location data to deliver engaging ads

The Importance of Location Accuracy in Mobile Advertising

Marketers using mobile technology to create engagement with consumers are doing so in an effort to connect with audiences in real time. Which is why all mobile ad campaigns are only as good as the location data driving them. Without accurate location intelligence, ads fail to perform and deliver results.


Many ads today continue to be driven by inaccurate location data. Currently, 60% – 70% of location data being used in mobile advertising is inaccurate, costing businesses millions of dollars in wasted advertising spend.


When it comes to creating engaging advertising, close enough is NOT good enough.

The Cost of Inaccurate Location Data

Missed Audiences

Poor Performance

Invalid Insights

Wasted Impressions

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Not All Location Data Is The Same

Get to truly know your audience through accurate location data.


We help brands engage audiences in a timely and accurate manner by helping them deliver a personalized ad experience using the top dynamic sources for location data.

Dynamic Location Data Sources


The best location data available accurate to 5 meters.



Accurate within 20 meters.

Cell Triangulation

Limited to accuracy around 150 meters.

Only APEX Can Deliver Unmatched Campaign Execution, Delivery and Quality


99% consistent delivery rate
on monthly spend

20 Billion

20 Billion auction data points analyzed on a daily basis

24 Hour

24 HR turnaround time for campaign activation

The APEX Difference

Large Network

Connected to 65,000+ mobile apps used by more than 100 million people

Unmatched Accuracy

More than 500 billion pieces of location data scored, filtered, and categorized monthly

Delivering Accuracy Through Our Exclusive Premium Location Data Partner

We’ve partnered with InMarket,  enabling us to provide you with the best in-class for location accuracy. Get access to the most accurate and precise, permission-based, SDK-derived location data available today .

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Achieve mobile ad campaign Success With Complete Accuracy