Consumer Packaged Goods
2022/23
This document serves as a report and summary of all advertisements run through APEX Mobile Media by advertisers in the Consumer Packaged Goods sector.
The report will provide a summary of each campaign, report on performance, and provide a discovery of opportunities available for advertisers looking to achieve better performance in 2024.
Report Overview
In 2022 APEX Mobile Media was the advertising network of choice for 13 advertisers in the Union and Trades sector.
These were spread across:
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17 campaigns
The tactics used during the year included:
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Geo-location targeting
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Demographic targeting across
Run on:
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Mobile
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Connected TV
The performance metrics in this dossier are based on:
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Click Through Rates (CTR)
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Video Completion Rates (VCR)
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Viewability
Each APEX Mobile Media product and tactic will be summarized to uncover opportunities that can help maximize future ad performance.
Report Contents
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Report Overview and Objective
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Campaign Overview
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Location & Ad Unit Overview
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Creative Performance Overview: Banner Ads
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Banner Ads: Findings & Opportunities
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Creative Performance Overview: Interstitial
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Interstitial: Findings & Opportunities
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Creative Performance Overview: In-App Video
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In-App Video: Findings & Opportunities
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Creative Performance Overview: Moments
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Creative Performance Overview: Connected Tv
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Connected Tv: Findings & Opportunities
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Opportunities
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Summary