Consumer Packaged Goods
2022/23
This document serves as a report and summary of all advertisements run through APEX Mobile Media by advertisers in the Consumer Packaged Goods sector.
The report will provide a summary of each campaign, report on performance, and provide a discovery of opportunities available for advertisers looking to achieve better performance in 2024.
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Report Overview
In 2022 APEX Mobile Media was the advertising network of choice for 13 advertisers in the Union and Trades sector.
These were spread across:
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17 campaigns
The tactics used during the year included:
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Geo-location targeting
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Demographic targeting across
Run on:
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Mobile
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Connected TV
The performance metrics in this dossier are based on:
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Click Through Rates (CTR)
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Video Completion Rates (VCR)
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Viewability
Each APEX Mobile Media product and tactic will be summarized to uncover opportunities that can help maximize future ad performance.
Report Contents
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Report Overview and Objective
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Campaign Overview
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Location & Ad Unit Overview
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Creative Performance Overview: Banner Ads
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Banner Ads: Findings & Opportunities
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Creative Performance Overview: Interstitial
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Interstitial: Findings & Opportunities
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Creative Performance Overview: In-App Video
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In-App Video: Findings & Opportunities
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Creative Performance Overview: Moments
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Creative Performance Overview: Connected Tv
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Connected Tv: Findings & Opportunities
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Opportunities
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Summary