Engaging Customers On The Go
In the age of digital marketing, Quick Service Restaurants (QSR) need be able to connect with customers during their spur-of-the-moment time of need. This small window of time is made up of only a few seconds before consumers move on and take their dollars elsewhere.
The need to market and advertise in seconds and with precision has become crucial for the success of QSR brands. The brands that leverage in-app mobile advertising obtain enhanced location data capabilities and audience data to engage consumers on the go and in real time. This in-app advertising strategy enables QSR brands to capitalize on the mobile moment while
engaging new and existing customers during their exact moment of need.
Traditional advertising is slowly losing reach and no longer connecting with audiences. In 2018, digital surpassed traditional advertising for the first time in Canada, as mobile formats in search, display and video increased performance and impact.**
QSR advertisers and marketers must focus on tech now more than ever to be visible and stay relevant to consumers.
The Mobile First Approach
Mobile offers benefits that desktop and traditional advertising do not.
Capabilities such as geo-tracking connects brands with customers using their mobile location data that can be used for awareness campaigns, event promotion, and product launches based on region.
With geolocation brands can target the right consumers at the right time, in the right place and within the short window of opportunity known as the ‘mobile moment’.
Advertising Where Your Customers Are
In a mobile first and connected world, consumers are actively on the go and multi-tasking. They are well informed and ready to make a purchase at any moment and at any place. For marketers, mobile advertising can also provide a new means of collecting data and gaining new and more accurate insights on knowing who your target audience is.
Of Canada is using
smart phone technology
Advertising on mobile connects brands with customers anywhere. However, with increasingly shorter attention spans consumers are skimming over embedded mobile friendly ads that do not add value to the on page experience. In-app mobile advertising provides a more effective means to engage audiences by delivering contextually driven and relevant messaging and offers that traditional mobile advertising cannot.
Of time used on
smart phones is spent in-app
The APEX Solution
Programmatic advertising can be highly competitive causing individual brand needs to often be overlooked.
APEX offers a one-on-one partnership for agencies QSR brands directly with access to our exclusive partner network in Canada that delivers in-app mobile ads with high visibility, increased conversion rates and brand safe environments.