In-app Mobile Advertising For Retail
Drive conversions online and instore
The Impact of Mobile Advertising
Don’t have your own retail mobile app? No problem.
Brands today are advertising on the third-party apps their customers love, and using them to drive traffic to mobile sites, social media pages, landing pages and even in-store.
With mobile in-app advertising, brands can retarget users who have visited a site page, or run a prospecting campaign and target audiences that are higher up the sales funnel.
These ads are driven by accurate rich first-party mobile and location data, that enables marketers and advertisers to impact consumers in a positive manner and connect with them on personal levels.
Benefits of Mobile In-app Advertising for Retail
More than 31.3 Million Canadians
Send deals to customers near one of your brick and mortar stores
87% of Canadian time on mobile is spent in-app
Target with Accuracy
Serve ads at the exact time and place that is most likely to drive conversion
Targeting With Accuracy
Mobile devices are always connected, making it possible for marketers to deliver offers, specials, flash sales, promotions and messaging to consumers in a timely and immediate fashion. In-app mobile advertising enables brands to advertise to consumer in a welcoming manner while providing audiences with timely relevant ads.
Driving in-store foot traffic can be as simple as targeting impressions with a coupon, or an offer directly to their device in real-time.
The Right In-App Ad Formats
Enriched customer data is the crucial fuel needed to reach customers on a personalized level. With this data you can infer your customers likes, and preferences and use this data to direct your creative team to create ads that your audiences will want to engage with.
Here is a look at some of the most effective and commonly created mobile in-app ad types for retailers.
Expandable Banner Ads:
Versatile, easy to create, and highly effective. These ad types are also relatively inexpensive compared to more multimedia based formats like video. With this ad type, both brick and mortar and online retailers can expect a positive return on investment as they can drive foot traffic into stores with a store locator, or provide users with the ability to scroll through a product gallery and make a purchase.
There is no better way to showcase a product or tell your story than with video. Interactive video takes it one step further buy allowing audiences to engage with products on screen in a seamless experience. Users can click, drag, scroll, hover, gesture and complete other digital actions to interact with the content.
The most commonly used interactive options include:
With Moments, brands can connect with consumers as they navigate in-store ready to make a purchase. These Interactive Moments create a higher level of engagement by creating unexpected and exciting experiences with limitless creative capabilities.
Hotspots: clickable areas within a video; these areas can navigate to a landing page or reveal exclusive content within the video, examples are showing merchandise, pricing
360 views: Users drag the screen within a video frame to see in all directions
Branches: Paths users take to control and customize the content
Data inputs: Fields where users enter information
Quizzes: Delivers a personalized result to the user at the end of the video
Location: Enables users to get to the nearest location to action on an offer
Steps to Successful Retail In-App Advertising
Your in-app mobile ad should be created to drive traffic to a specific destination like your app, web page, or social media page. For example, a Canada day flash sale should easily let customers click on your ad, and be brought to a page that allows them to purchase the items they’re interested in, or order them for curb side pick-up or delivery.
Proper budgeting and user experience planning requires the study of traffic that comes from mobile. If a recent campaign shows that half of all traffic was generated through mobile, sending consumers to a mobile app or a mobile version of a website is critical to ensuring that customers get the best possible experience. Conversions are always higher when the user experience is simple and easy.
Finally, measure and adjust. Always measure your mobile in-app campaign performance after the week, make adjustments as needed based on findings.