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In-app Mobile Advertising For Auto

Advertising to auto intenders on mobile

Auto Sales Start on Mobile

The global pandemic has shifted the way consumers browse, price match, shop, and purchase.

 

From shopping at home on a computer, to shopping on the fly on smart phones; 31.5 million Canadian retail shoppers are embracing e-commerce and m-commerce.

The result of this change in shopping habits has resulted in 64% of Canadians shopping on multiple platforms and 13% of them shopping on mobile only.

The recent accelerated digital transformation has disrupted many industries and the auto industry is no exception. The result has auto retailers continuously working to make the customer experience better and finding ways to engage consumers in the spaces where they are spending the most time in.

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64% of Canadians are now shopping on

multiple platforms and 13% on mobile only

Auto retailers, like all industries, are

adapting to a more mobile-centric market

The Digital Auto-Mall Is Everywhere

Historically, auto-malls have been a great way for auto retailers to place themselves competitively against other brands. This set up created heavy foot traffic from auto intenders looking to learn more about a vehicle or from those ready to purchase. 

Today the auto-mall is everywhere. Accessed from home on a computer or in transit on a smart phone. This digital version of the auto-mall has created a growing need for auto retailers to convert already informed customers that are landing on various site pages and to win back visitors that drop off and turn to competitors.

The Road to Customer-Centricity Begins on Mobile

Auto retail web sites both on desktop and mobile have become virtual store fronts that consumers are digitally walking into
 

Consumers shifting to more time spent on mobile have created a demand for auto retailers to step up and provide the same engaging and personalized experience on-line that they would in store.
 

Auto retailers looking to capitalize on digital traffic can leverage mobile to provide a seamless customer experience to visitors the same way that they would at the dealership.
 

Auto retailers can connect with auto intenders on mobile with offers, loyalty and VIP memberships, and even VR/AR test drives and tours. 

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95% of vehicle buyers looking for

information are using digital

as a source

of those users that use digital as a source

start their customer journey on mobile

before looking elsewhere

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Canadians spend 73% of all

digital time looking at retail

options on mobile

Auto intenders mobile time

is spent researching, price matching and

even appointment booking

The Personalized Experience is Mobile

Before any customer centric experience can take place, auto retailers need to be able to drive the right traffic to the right landing page. To do this, brands need to be advertising where their audience is and deliver engaging content that is un-intrusive and full of value.​

Converting The Mobile Moment

In a mobile first world, consumers are using mobile devices to navigate, browse, learn, plan, research and purchase.​
 

Auto brands looking to convert these mobile users into customers are using mobile data to infer who their customer is and take next best actions, including when and what to advertise. This small window of time to deliver the right ad to the right person is known as the “mobile moment”. Today, Canadians spend 87% of their time on mobile in-app resulting in many auto manufacturers and auto dealers turning to in-app environments to capitalize on that mobile moment.

During that mobile moment, in-app ads are delivered with context in an un-intrusive manner; making the customer feel as if the ad being seen is part of the app experience and has been personalized to their needs and wants. The result is higher user engagement and responsiveness. Learn more about how brands use these moments by downloading our Auto Industry Case Study here

The APEX difference

At APEX we're helping the auto industry connect with auto intenders using advertising opportunities that were previously unheard of. Learn how APEX has helped brands engage audiences on mobile by using the most premium network of location data, mobile data, and app partner network.

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See how you can execute your next mobile advertising campaign with any of the following mobile and connected advertising tactics: