Apex Mobile Media
AdTech Chats: In-app advertising and the future of mobile ads
In this adtech chat APEX Mobile Media CEO Walder Amaya and company President Chris Lombardi give us a look at how brands changed their approach to mobile advertising during the different phases of the current pandemic; and provide us with a look at the the benefits of mobile gaming ads and the future of mobile advertising.
Mobile ad-planning guide
Brands have a calculated roadmap, budget and plan on how they want digital mobile advertising to work for them, but without the right partner or agency to help envision and strategize a mobile first approach into their roadmap; the mobile ad plan will fail. Learn how APEX Mobile Media helps brands and agencies set up, launch, and perfect a mobile ad campaign. Sections: Ads are everywhere 00:19 The art of engagement 03:19 Background planning 03:56 Campaign approach 08:32 Content and creative 14:21 Publishing and measurement 23:20 Putting it all together 24:37