Notes From The Summit

In times of economic uncertainty, like one we are living in now, it’s tempting for brands to tighten budgets - and advertising is often one of the first expenses to face the chopping block. But history, data, and experience show a clear truth: Brands that cut advertising during a recession lose ground they may never fully regain.

Summer is more than just a season - it’s a vibe. Canadians are eager to make the most of warmer days by planning trips, hitting up festivals, having BBQs, and taking those long weekend escapes. For brands, it's prime time to step into the spotlight and stay top-of-mind wherever their audiences are - both outdoors and in.

In today’s fast-moving digital world, consumers don’t just exist in one place - they’re everywhere. They scroll through social media, browse websites, watch videos, open emails, and shop online, often all in the same hour. The challenge for brands? Reaching them seamlessly, no matter where they are.

In today’s fast-paced digital landscape, brands face an ongoing challenge - how to effectively engage audiences across multiple platforms while maintaining a seamless customer experience. The solution? Omnichannel advertising

In the ever-evolving world of advertising, where consumers seamlessly move between devices, platforms, and experiences, one thing has become clear: brands need to go beyond traditional marketing strategies to truly connect with their audiences through omnichannel advertising.

To thrive in this competitive environment, brands need to embrace innovation and adapt to emerging trends, take a look at where we think Digital Advertising will go in 2025