You’ve seen it. We’ve all seen it. On the train, on the plane, on the sidewalks, at the gym, in the mall; everywhere. People are glued to their smartphones. ...

Happy New Year! (well, almost) I hope you’ve been having success with all of your advertising campaigns so far this holiday season and are looking forward to...

Growth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob

Modern advertising requires keeping up with where your audience is and in-app mobile advertising is opening the door to new avenues for mark

I was writing up our newest and latest white paper here at APEX when, during my research stage, I found the 2019 Canadian Internet Fact book. The fact book ...

With the right mobile and location data, your ad can be strategically placed in an app that will have audiences engaging with it.

My name is Lils and I use ad blocker, there I said it.

When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe

Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!

Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte