Blog | APEX mobile media | Toronto, Montreal, Vancouver

Jan 12
5 min

Advertising to consumers at home: Each room as a new frontier

Canadians are now more settled into life during a pandemic and have adapted to their new homebody life so without the usual hustle and bu...

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2021 PREDICTIONS? these are the only two that matter

Carlos Guevara

Jan 4
3 min

2021 PREDICTIONS? these are the only two that matter

There are many 2021 predictions out there for marketers and advertisers, but after reading many of them and following up by researching c...

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The way we watch TV has changed and it's making ads more effective.

Carlos Guevara

Aug 18, 2020
2 min

The way we watch TV has changed and it's making ads more effective.

The potential of reaching viewers at home using highly targeted, non-invasive and contextually driven ads on premium inventory is getting mo

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The modern customer journey starts on mobile

Carlos Guevara

Jan 23, 2020
2 min

The modern customer journey starts on mobile

You’ve seen it. We’ve all seen it. On the train, on the plane, on the sidewalks, at the gym, in the mall; everywhere. People are glued to...

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Trends and predictions for in-app advertising in 2020

Carlos Guevara

Dec 30, 2019
3 min

Trends and predictions for in-app advertising in 2020

Happy New Year! (well, almost) I hope you’ve been having success with all of your advertising campaigns so far this holiday season and ar...

105 views0 comments

Carlos Guevara

Oct 2, 2019
3 min

A mobile first state of advertising

Growth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob

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Carlos Guevara

Sep 19, 2019
2 min

Keeping your in-app advertising fresh

Modern advertising requires keeping up with where your audience is and in-app mobile advertising is opening the door to new avenues for mark

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The 2019 Canadian internet fact book is out and here’s what I learned.

Carlos Guevara

Aug 28, 2019
3 min

The 2019 Canadian internet fact book is out and here’s what I learned.

I was writing up our newest and latest white paper here at APEX when, during my research stage, I found the 2019 Canadian Internet Fact ...

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Choosing the right ad type in an always evolving mobile advertising ecosystem

Lilianna Scanga - Intern

Aug 6, 2019
3 min

Choosing the right ad type in an always evolving mobile advertising ecosystem

With the right mobile and location data, your ad can be strategically placed in an app that will have audiences engaging with it.

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Lilianna Scanga - Intern

Jul 18, 2019
2 min

Confessions from an Avid Ad Block User

My name is Lils and I use ad blocker, there I said it.

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Creating engagement with mobile advertising is all about the timing.

Carlos Guevara

Jul 4, 2019
3 min

Creating engagement with mobile advertising is all about the timing.

When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe

40 views0 comments

Brands want to know where I’ve been. Here’s why I’m ok with that.

Lilianna Scanga - Intern

Jun 18, 2019
3 min

Brands want to know where I’ve been. Here’s why I’m ok with that.

Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!

52 views0 comments

Ads can be annoying as F#!k. There I said it.

Lilianna Scanga - Intern

Jun 4, 2019
3 min

Ads can be annoying as F#!k. There I said it.

Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte

80 views0 comments

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