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Notes From The Summit

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Apr 292 min read

Why Brands That Cut Advertising During Economic Downturns Lose Long-Term Brand Equity

Apr 143 min read

Winning the Summer: Omnichannel Strategies for Brands to Make the Most of the Sunny Season

Mar 122 min read

The Four Pillars Powering Precision Marketing

Feb 191 min read

The Power of Omnichannel Advertising: Why Brands Need a Unified Approach

Jan 22 min read

Brands Must Adopt Omnichannel Advertising Methods to Win at Growth

Nov 11, 20242 min read

What’s Next for Mobile Advertising? A Look at 2025

Nov 6, 20241 min read

How Will the Phase-Out of Third-Party Cookies Affect Advertising?

Oct 24, 20241 min read

The Role of Cookies in Addressability and What Comes Next

Oct 21, 20243 min read

Canadians to Spend More This Holiday Season—But With a Mindful Approach

Sep 30, 20247 min read

Handling the Cookie Jar: The Future of Addressability

Jul 16, 20242 min read

Preparing for Cookieless Targeting

May 8, 20243 min read

Key Advertising Strategies this Summer: Back-to-School and Beyond

May 1, 20242 min read

5 Ways To Win With Back-to-School Campaigns Using Mobile Advertising

May 1, 20243 min read

Unlocking Summer in Spring with Mobile Advertising

Mar 6, 20242 min read

Revolutionizing Customer Engagement with Omni-channel Marketing Integration in 2024

Mar 6, 20243 min read

E-commerce and In-App Advertising: Not just a trend but a critical strategy

Mar 6, 20243 min read

Mastering the Modern Omni-Channel Advertising Experience

Dec 1, 20233 min read

📈Maximizing ROI: A Deep Dive into Ad Waste Reduction

Nov 27, 20233 min read

Mastering Seasonal Advertising: Do's and Don'ts for Brand Success

Seasonal advertising is a dynamic strategy that can significantly boost brand visibility and sales during specific periods of the year....

Nov 1, 20234 min read

Using Advertising to Win at Retail During the Most Competitive Season in Canada

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