top of page

Trades and Unions 2022

This document serves as a report and summary of all advertisements run through APEX Mobile Media by advertisers in the Trades & Unions sector.


The report will provide a summary of each campaign, report on performance, and provide a discovery of opportunities available for advertisers looking to achieve better performance in 2023.

Cover image of the APEX Mobile Media Trades and Unions 2022 dossier

Download our dossier

An icon showing the type of file being downloaded is a pdf

Report Overview


In 2022 APEX Mobile Media was the advertising network of choice for 11 advertisers in the Union and Trades sector.


These were spread across:

  • 20 campaigns

  • Nearly $400,000 in ad dollars


The tactics used during the year included:

  • Geo-location targeting

  • Demographic targeting across


Run on:

  • Mobile

  • Connected TV


The performance metrics in this dossier are based on:

  • Click Through Rates (CTR)

  • Video Completion Rates (VCR)

  • Viewability

Each APEX Mobile Media product and tactic will be summarized to uncover opportunities that can help maximize future ad performance.

Report Contents

  • Report Overview and Objective

  • 2022 Campaign Overview

  • Location & Ad Unit Overview

  • Creative Performance Overview: Banner Ads

  • Banner Ads: Findings & Opportunities

  • Creative Performance Overview: Interstitial

  • Interstitial: Findings & Opportunities

  • Creative Performance Overview: In-App Video

  • In-App Video: Findings & Opportunities

  • Creative Performance Overview: Connected Tv

  • Connected Tv: Findings & Opportunities

  • Opportunities

  • Summary

bottom of page