Is Anyone Paying Attention?Mobile Advertising for the Entertainment Industry
Mobile marketing for media & entertainment
According to Forbes consumers today are exposed to 6,000 and 10,000 forms of advertising a day. For many consumers, this bombardment of advertising has created a mental barrier that enables them to zone out ads that simply don't matter to them.
For the media and entertainment industry this means that capturing audience attention will get harder to do and require the help of sophisticated new ad-tech that helps to target audiences with precision, context and timing.
Register for our upcoming webinar and discover how APEX is helping the media and entertainment industry in Canada use modern day in-app mobile advertising to drive audiences to theatres, drive downloads, and increase platform subscriptions.