Notes From The Summit

Brand safety is a concern for any advertiser. Which is why in-app mobile advertising is the answer for many with that conern.

As a Millennial myself, I am more than likely the cut off for the people allowed to use the term “cringe”, after that it becomes as cool...

Growth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob

When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe

Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!

Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte