Carlos Guevara Mar 162 minMobile in-app advertising: Leading the way for brand safetyBrand safety is a concern for any advertiser. Which is why in-app mobile advertising is the answer for many with that conern.
Carlos Guevara Jul 14, 20213 minMarketing to Gen Z. How to connect with digital natives. As a Millennial myself, I am more than likely the cut off for the people allowed to use the term “cringe”, after that it becomes as cool...
Carlos Guevara Oct 2, 20193 minA mobile first state of advertisingGrowth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob
Carlos Guevara Jul 4, 20193 minCreating engagement with mobile advertising is all about the timing. When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe
Lilianna Scanga - InternJun 18, 20193 minBrands want to know where I’ve been. Here’s why I’m ok with that.Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!
Lilianna Scanga - InternJun 4, 20193 minAds can be annoying as F#!k. There I said it.Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte