Notes From The Summit

Carlos Guevara

Mobile in-app advertising: Leading the way for brand safety

Brand safety is a concern for any advertiser. Which is why in-app mobile advertising is the answer for many with that conern.

Carlos Guevara

Marketing to Gen Z. How to connect with digital natives.

As a Millennial myself, I am more than likely the cut off for the people allowed to use the term “cringe”, after that it becomes as cool...

Carlos Guevara

A mobile first state of advertising

Growth in mobile usage provides brands with an opportunity to reach people around the clock like never before. However, the increase of mob

Carlos Guevara

Creating engagement with mobile advertising is all about the timing.

When a customer has no urgency to buy, they will take their time to do further research, which is great for awareness of your brand and offe

Lilianna Scanga - Intern

Brands want to know where I’ve been. Here’s why I’m ok with that.

Have you ever been asked by an app for permission to use your location? WELL, if you have not, congratulations...or should I say not!

Lilianna Scanga - Intern

Ads can be annoying as F#!k. There I said it.

Yesterday, I was walking down Queen Street on the phone telling my best friend the drama from my day and this woman had the audacity to inte