Winning the Summer: Omnichannel Strategies for Brands to Make the Most of the Sunny Season

Jal Sonpal
Apr 15
3 min read

Summer is more than just a season - it’s a vibe. Canadians are eager to make the most of warmer days by planning trips, hitting up festivals, having BBQs, and taking those long weekend escapes. For brands, it's prime time to step into the spotlight and stay top-of-mind wherever their audiences are - both outdoors and in.

At APEX Mobile Media, we help brands make smart moves in these high-energy months through data-driven omnichannel strategies. Whether it's mobile, in-app, audio, or connected TV, our tech-driven approach - paired with advanced geolocation capabilities - helps marketers activate campaigns in real time, with measurable results.

Let’s dive into how your brand can own the summer.

Capture the Heat of the Moment with Real-Time Mobile Activation

Summer plans change with the weather - and fast. Whether someone’s detouring for a cold drink, heading to the park, or grabbing last-minute dinner after a long day, brands need to match this energy with agility.

APEX enables real-time engagement using geolocation signals, allowing advertisers to reach consumers based on real-world behaviours like recent store visits or event attendance. From promoting refreshing on-the-go products to delivering time-sensitive mobile coupons, context-aware messaging ensures your brand shows up at the perfect moment.

Celebrate Occasions - Big and Small - with Hyperlocal Targeting

From big-ticket holidays to grassroots community events, summer is filled with moments worth tapping into.

Through our omnichannel ecosystem, brands can geo-fence high-traffic areas - like retail corridors, entertainment venues, waterfront zones, and festival grounds - to serve relevant creative when engagement potential is at its peak.

Whether it’s around lunchtime near campus, on weekends near tourist hotspots, or late evenings outside stadiums, our hyperlocal approach helps your message land exactly where it should - with built-in compliance and attribution capabilities.

Want to layer in footfall attribution? We’ve got that too.

Own the Backyard with Cross-Device Storytelling and Interactive Formats

While patios and road trips are summer staples, many consumers also enjoy the season from their own homes - streaming, gaming, or lounging with a podcast. That’s why a cross-device omnichannel approach is essential.

Imagine this:

A captivating CTV spot introduces your limited-run summer campaign.
Mobile ads reinforce the message during a local store run.
In-app display creatives subtly nudge users while they browse for weekend ideas.

With APEX’s custom-built audience segments and curated media plans, your brand narrative can flow seamlessly across environments - enhancing recall and building momentum over time.

What's more? Interactive formats like Moments that can reach your consumer at the right place and time multiply the ROAS on ads multifold.

Drive Measurable Results with Attribution and Insights

It’s not just about reach; it’s about results. APEX offers real-time insights - giving brands the tools to optimize campaigns mid-flight and maximize ROI.

Did your beer ad drive consumers to the LCBO before a long weekend? Did your food delivery promo spark app downloads after a late-night app display spot? We help you find out.

What This Means for Advertisers:

For advertisers, utilizing the spring season to plan the summer is a unique opportunity to revitalize their approach to mobile advertising. By embracing the season's energy and utilizing the advanced targeting and interactive capabilities of mobile platforms, your brand can stand out and deeply resonate with your target audience.

Let’s Make This a Summer to Remember

Canadians are ready to dive into everything summer has to offer - and brands that show up with relevance, timing, and creativity will win. With the right strategy and the right tech, you can be a part of your customers’ everyday summer adventures - big or small.

Let’s talk about how APEX Mobile Media can help you craft a campaign that delivers results all season long.