Weather Driven Advertising

Reach customers in decision making and planning moments

Powered By AccuWeather

Weather is part of everyday decision-making. From what consumers buy and where they go to how they travel and plan their day, changing conditions can create meaningful moments for brands to connect.

Through APEX and AccuWeather, brands can use real-time weather, location and intent-driven data to deliver more relevant advertising based on the conditions affecting audiences in the moment.

Why Weather Driven Advertising Works

Weather is a lean-in experience consumers return to throughout the day for planning, decision-making, safety and health. This creates an environment where brands can align messaging with real-world context and consumer intent.

By combining trusted weather data with dynamic creative and audience targeting, campaigns can respond to current or forecasted conditions and deliver messaging when it is most relevant.

Unique users in Canada each month

2.3m

of AccuWeather users say weather affects their purchasing decisions

40%

rely on Accuweather to make decisions in their daily life

86%

How Weather Driven Advertising Works

Weather Targeting

Lifestyle & Activity

Dynamic Creative

Creative Opportunities

Activate campaigns based on current or forecasted conditions including temperature, rain, snow and other weather events.

Align campaigns with AccuWeather’s first-party indices across areas including health, outdoor activities, travel, and more

Adapt products, messaging and creative based on weather, location and other contextual signals to create a more relevant experience.

High-Impact Display, Dynamic Weather Creative, Video, Takeovers, In-App Experiences, Standard Media and more

Using Weather Driven Advertising In Your Strategy

Weather can create relevant advertising moments across virtually every industry. Retail and CPG brands can align products with changing conditions, travel brands can respond to destination and planning signals, QSR brands can activate around weather and dayparts, while automotive, pharmaceutical and other advertisers can connect messaging to the conditions shaping consumers’ daily decisions.

The APEX Difference

APEX helps brands turn AccuWeather’s weather intelligence, audience signals and high-impact creative opportunities into campaigns built around real-world relevance.

From weather-triggered messaging to dynamic creative and first-party lifestyle indices, advertisers can reach audiences with messaging that reflects what is happening around them and what they may be planning next.

Learn more about in-app mobile advertising by industry: