The Impact of Mobile Advertising
Mobile in-app ads are rapidly taking over the way marketers spend their advertising dollars. According to eMarketer, mobile now accounts for more than one-third of all ad spending in Canada (33.9% in 2018) surpassing the $5 billion mark. By next year, 2020, mobile ad spending in Canada is expected to hit the $7.11 billion-dollar mark.
From a global perspective, Statista indicates that mobile apps are also projected to hit $188.9 billion US dollars in revenue worldwide by 2020. This revenue includes money made from advertising dollars.
Unlike many marketing fads that have come and gone, mobile in-app advertising is here to stay and will only get better. Its ability to get marketers a high degree of rich customer information and data provides insights and benefits beyond just advertising to any brand, agency or marketer.
Not everyone has a laptop, tablet or even cable television anymore. But over 25.5 million people in Canada are connected via smart phone, and it goes with them everywhere.
Go From Simply Advertising to Creating Engagement
Impressions are not enough. For any marketer, the goal is conversion through engagement. In-app advertising offers a higher click-through rate than web advertising.
According to Marketing Marketer, the click-through rates for apps is 0.58 percent and mobile web only 0.23 percent.
Other studies show that in-app ads also perform 129% higher than the same ad run on a mobile web browser, making why in-app ads are often superior even more evident.
The relationship between in-app mobile advertising and CTR further explains why brands need to continue to target their audiences in-app.
A Seamless Ad Experience Delivered In-App
In a world where audiences want to be engaged, context is everything.
Ads displayed in-app are done within the context of the mobile application being used, creating a seamless user experience when the advertisement is displayed.
Advertising without interruption can be the difference between engagement and enragement. This form of advertising is fuelled by the many options available for ad delivery in-app, further making this method of advertising appealing to brands.
Brands can choose from a variety of interactive ads that can be chosen from; delivering a seamless ad experience at specific key points during the in-app journey.
Fuel For A Successful In-App Campaign
Data is like oil. It needs to be cleaned, refined, and enriched.
When brands advertise within apps, they work with very specific audience data. Apps can pull direct demographic and geo-location data that feed back to the advertiser.
For marketers, this means having the ability to stay on target when it comes to delivering your ad to audiences that matter, ultimately helping brands get the most value out of their campaigns dollars.
With hyper-accurate location and demographic data, marketers can prevent wasting impressions and audiences; and start gaining valid insights and improved ad performance.
The majority of ad requests in mobile exchanges don’t even include age data, and of those that do, 60% are off the mark
Bad data delivers irrelevant ads to audiences, costing you wasted dollars
Without access to enriched mobile user data, you can't
Insights Beyond Marketing
In-app mobile advertising provides marketers with opportunities that were
previously unheard of, and APEX has helped many brands take full advantage of them.
Learn how APEX helps marketers move away from ineffective advertising by using the most
premium network of location data, mobile data, and app partner network.