Jal Sonpal

In times of economic uncertainty, like one we are living in now, it’s tempting for brands to tighten budgets - and advertising is often one of the first expenses to face the chopping block. But history, data, and experience show a clear truth: Brands that cut advertising during a recession lose ground they may never fully regain.

Summer is more than just a season - it’s a vibe. Canadians are eager to make the most of warmer days by planning trips, hitting up festivals, having BBQs, and taking those long weekend escapes. For brands, it's prime time to step into the spotlight and stay top-of-mind wherever their audiences are - both outdoors and in.

In today’s fast-moving digital world, consumers don’t just exist in one place - they’re everywhere. They scroll through social media, browse websites, watch videos, open emails, and shop online, often all in the same hour. The challenge for brands? Reaching them seamlessly, no matter where they are.