So, here I am on a mobile website, and boom. I see an embedded banner ad from my bank offering a new banking product.
I clicked it and it took me to a landing page that then quickly took me to my mobile banking app and here I am now with a new product in my banking portfolio.
For many Canadians a mobile first approach from banking and financial institutions means being able to sip on your double-double, lounging on the couch, and casually checking your bank balance on your smartphone. No queues, no paperwork – just a few swipes, and you're in control of your financial universe. Welcome to the era where mobile banking has become more than a convenience – it's a lifestyle.
Now, I know you’re thinking – this blog is coming from a mobile advertiser, but be real; have you noticed the change? More and more Canucks are using their smartphones to take care of their financial business. From checking account balances to transferring funds, mobile banking apps are making life smoother and more convenient. A recent study shows that nearly 60% of Canadians are embracing mobile banking, and that number is growing faster than your high score in a game of subway surfers.
For advertisers it’s time to continue being present where your audience spends most of their time – on their phones. In fact it's 2023 and it's time to increase that mobile advertising push. Think about it – your potential customers are scrolling, swiping, and tapping on their screens day in and day out. Meeting them on the screen that consumes most of their time just makes sense, doesn't it?
If your target audience is glued to their mobiles while they consume media, play games, socialize, update their life status and bank, guess what? They're open to engaging with you too. In-app mobile advertising lets you seamlessly blend your message into the apps people love. It's not about interrupting their experience; it's about becoming a part of it.
Mobile banking is reshaping the way Canadians manage their money, and it's creating a prime space for your brand to shine. By diving into in-app mobile advertising, you're riding the same wave as your audience – the wave of convenience, engagement, and impact.
For info on the impact of mobile advertising for financial services and fintech, check out a recent case-study.
Carlos Guevara is the Marketing Director at APEX Mobile Media and previous host of the podcast "In Search of Good Data." He has also helped various organizations in the private and non-profit sector to become more customer-centric with the use of enriched data and modern marketing and advertising technology and strategies.