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Is anyone paying attention?

This past May our team was in Quebec City, Quebec for the 2022 Show Canada event, which is a conference for movie studios, theatre chains, and independent theatres to come together to present, and learn about the current Canadian media and entertainment landscape.

Our goal at this event was to help the Canadian entertainment and media industry understand that the best place to effectively connect with Canadians is on mobile and in new emerging ad tech like Connected TV.

During our time there we had the privilege of presenting and being on a panel that was designed to help answer a key question that is always top of mind for any marketer: Is anyone paying attention?

For us the answer is “yes, everyone is paying attention” but consumers today are tuned into what matters to them and will do everything possible to not even engage with ads that re irrelevant to them. Today’s consumer is an evolved version of its previous self and is self-aware and educated around things like privacy, data protection, and intrusive pop ups. Which is why advertisers today need to transform their advertising tactics and create ads that serve to fulfil a need and desire that helps benefit the life of the consumer

Advertising today needs to be of value to the intended audience and it should be delivered with purpose and timing. Without this, ads will be ignored.

This June at APEX we are continuing the conversation around how modern mobile advertising is helping the media and entertainment industry in Canada to deliver ads to audiences with precision timing, and context.

Join us on June 28, 2022 at 11 am ET for a webinar where we will explore the modern, always connected, consumer and how media and entertainment brands are leveraging APEX to connect with consumers to drive foot traffic to theatres, downloads, and subscriptions.


Carlos Guevara is the Marketing Director at APEX Mobile Media and was the host of the podcast "In Search of Good Data." He has also helped various organizations in the private and non-profit sector to become more customer-centric with the use of enriched data and modern marketing and advertising strategies.



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